Given the opportunity to develop in-app chat, voice and video experiences for a niche app, we plunged into the build mode by default, unaware of the technical complexities along the way.

Frankly speaking, building in-app chat experiences from scratch is one of the most taxing experiences considering the development hours, cost, infrastructure and market necessities.

Consequently, in pursuit of developing faster and better in-app chat experiences, we stumbled upon chat APIs and SDKs through word of mouth recommendation. Upon advancing with these API integrations, we not only found ourselves expediting powerful in-app chat deployment but also saved a huge deal of time, cost and iterative in-app efforts.

A final word of note for all in-app developers is to avoid committing the mistakes we did and rather jumpstart your in-app communication journey with tailor made chat API interfaces for the best in-app outcomes.